KnowledgeDigital
mobile marketing
The study of marketing which uses mobile devices as a communication channel. This approach can provide potential customers with personalised information (using location or time context) which promotes products, services or ideas.
Alternative Names
mobile devices marketingwireless marketingcell phone marketingproduct promotion via mobile devices
Essential for these occupations
mobile marketing is listed as an essential skill for 2 occupation(s).
Optional for these occupations
mobile marketing is a useful but optional skill for 2 occupation(s).
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