Knowledge
customer insight
The marketing concept referring to the deep understanding of the customer's motivations, behaviours, beliefs, preferences, and values that help understand the reasons why the way they do. This information is then useful for commercial purposes.
Alternative Names
customers insightcustomer understandingcustomer's insightcustomer insights
Essential for these occupations
customer insight is listed as an essential skill for 1 occupation(s).
Optional for these occupations
customer insight is a useful but optional skill for 7 occupation(s).
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