What skills does a promotion assistant need?

A promotion assistant needs 8 essential skills including advertising techniques, communication principles, perform business research, assist in developing marketing campaigns, help coordinate promotional activities. Core competencies include .

Will AI replace promotion assistant jobs?

The AI disruption score for promotion assistant is 55/100 (high risk). Some tasks may be automated but the role will evolve rather than disappear entirely.

Financial ServicesBusiness and administration professionalsISCO 2431

promotion assistant

Promotion assistants provide support in the implementation of programs and promotional efforts in points-of-sale. They research and administer all the information required by managers to decide whether promotional programs are required. If so, they support in getting of materials and resources for the promotional action.

About promotion assistant

As a promotion assistant, you will play a vital support role in executing marketing and promotional campaigns at retail points of sale. Your day-to-day work involves researching market conditions, gathering data, and compiling comprehensive information that helps managers make informed decisions about whether promotional activities are necessary and cost-effective. You will coordinate the logistics of promotional programs, managing material procurement, organizing displays, and ensuring all resources are in place to maximize campaign effectiveness. Your work requires strong organizational skills and attention to detail as you handle administrative tasks, maintain promotional records, and communicate between field staff and management. This role is essential to the retail marketing function, as timely and well-coordinated promotions directly impact sales performance and customer engagement in a competitive marketplace.

Key Work Functions

Core areas of responsibility for a promotion assistant.

Market Research and Data Administration

Conduct market research to identify consumer trends and purchasing behavior patterns
Compile and analyze sales data to assess promotional opportunity windows
Gather competitive intelligence and pricing information for strategic planning

Campaign Support and Coordination

Assist in developing marketing campaign concepts and promotional strategies
Coordinate promotional activities across multiple points of sale
Help secure and organize promotional materials and resources

Administrative Support

Perform office routine activities and maintain promotional documentation
Handle clerical duties including scheduling, record-keeping, and correspondence
Prepare reports and summaries of promotional activities and results

Management Support and Communication

Provide comprehensive information support to managers for promotional decision-making
Communicate between field staff and management regarding promotional execution
Track promotional timeline and ensure timely execution of all activities

European Skills Framework

Skills and knowledge areas required for this occupation based on European classification.

Essential (8)

advertising techniquesadvertising techniquesThe communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.communication principlescommunication principlesThe set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.perform business researchperform business researchSearch and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.assist in developing marketing campaignsassist in developing marketing campaignsProvide assistance and support in all the efforts and actions required to implement a marketing campaign such as contacting advertisers, preparing briefings, setting up meetings, and shopping around f...help coordinate promotional activitieshelp coordinate promotional activitiesHelp establish a schedule for promotional activities. Define the content of promotional activities. Select resource person or people to delegate and share relevant information with them. Prepare the n...support managerssupport managersProvide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.perform office routine activitiesperform office routine activitiesProgram, prepare, and perform activities required to be performed everyday in offices such as mailing, receiving supplies, updating managers and employees, and keeping operations running smoothly.perform clerical dutiesperform clerical dutiesPerform administrative tasks such as filing, typing up reports and maintaining mail correspondence.

Optional (14)

graphic designgraphic designThe techniques to create a visual representation of ideas and messages.motion graphicsmotion graphicsThe techniques and software for creating the illusion of motion such as keyframing, Adobe After Effects, and Nuke.operate a cameraoperate a cameraCapture moving images with a camera. Operate the camera skilfully and safely to obtain high quality material.coordinate eventscoordinate eventsLead events by managing budget, logistics, event support, security, emergency plans and follow up.manage budgetsmanage budgetsPlan, monitor, report on the budget and prepare set production budgets.meet expectations of target audiencemeet expectations of target audienceResearch the needs and expectations of the target audience to ensure the program's theme meets both.perform video editingperform video editingRearrange and edit video footage in the course of the post-production process. Edit the footage using a variety of sofware, tools, and techniques such as colour correction and effects, speed effects, ...develop promotional toolsdevelop promotional toolsGenerate promotional material and collaborate in the production of promotional text, videos, photos, etc. Keep previous promotional material organised.ensure equipment availabilityensure equipment availabilityEnsure that the necessary equipment is provided, ready and available for use before start of procedures.create advertisementscreate advertisementsUse your creativity to draft advertiments. Keep in mind the costumer's requirements, target audience, media and marketing objectives.manage the handling of promotional materialsmanage the handling of promotional materialsPlan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.keep promotions recordskeep promotions recordsKeep records on sales information and distribution of materials. File reports on customer reactions to their employers' products and promotions; present these reports to their managers.liaise with distribution channel managersliaise with distribution channel managersLiaise with managers in distribution points in order to plan and agree with them promotional events aimed at promoting the brands and products that those distribution channels sell.sales promotion techniquessales promotion techniquesThe techniques used to persuade customers to purchase a product or a service.