What skills does a product and services manager need?

A product and services manager needs 19 essential skills including characteristics of products, services marketing, channel marketing, advertising techniques, content marketing strategy. Core competencies include .

Will AI replace product and services manager jobs?

The AI disruption score for product and services manager is 65/100 (high risk). Some tasks may be automated but the role will evolve rather than disappear entirely.

Financial ServicesBusiness and administration professionalsISCO 2431

product and services manager

Product and services managers are in charge of defining the content and structure of a catalogue or portfolio within a company.

European Skills Framework

Skills and knowledge areas required for this occupation based on European classification.

Essential (19)

characteristics of productscharacteristics of productsThe tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.services marketingservices marketingThe set of marketing activities for businesses that provide services to improve brand awareness and raise sales. It focuses on intangible commodities.channel marketingchannel marketingThe strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.advertising techniquesadvertising techniquesThe communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.content marketing strategycontent marketing strategyThe process of creation and share of media and publishing content in order to acquire customers.product comprehensionproduct comprehensionThe offered products, their functionalities, properties and legal and regulatory requirements.company policiescompany policiesThe set of rules that govern the activity of a company.characteristics of servicescharacteristics of servicesThe characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.plan marketing strategyplan marketing strategyDetermine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions ...assign codes to product itemsassign codes to product itemsAssign correct product class codes and cost accounting codes to items.perform data analysisperform data analysisCollect data and statistics to test and evaluate in order to generate assertions and pattern predictions, with the aim of discovering useful information in a decision-making process.maintain relationship with suppliersmaintain relationship with suppliersBuild a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.apply business acumenapply business acumenTake appropriate actions in a business environment in order to maximise possible outcome from each situation.ensure finished product meet requirementsensure finished product meet requirementsEnsure that finished products meet or exceed company specifications.meet deadlinesmeet deadlinesEnsure operative processes are finished at a previously agreed-upon time.handle requests for new product itemshandle requests for new product itemsPass end user requests for new products to the relevant business function; update catalogue after approval.develop the product cataloguedevelop the product catalogueAuthorise and create items in relation to the delivery of a centrally held product catalogue; make recommendations in the further developing process of the catalogue.have computer literacyhave computer literacyUtilise computers, IT equipment and modern day technology in an efficient way.ensure products meet regulatory requirementsensure products meet regulatory requirementsStudy, implement, and monitor the integrity and compliance of products with the required regulatory aspects by law. Advise on applying and abiding by regulations on the product and manufacturing regul...

Optional (8)

consumer protectionconsumer protectionThe current legislation applicable in relation to the rights of consumers in the marketplace.printed goods processesprinted goods processesThe various types and characteristics of producing printed goods such as catalogues, flyers, etc.post-processing of photographspost-processing of photographsThe characteristics of software and techniques used in post-processing photographs.commercial photographycommercial photographyThe techniques and methods used in photography with the aim of engaging in a commercial activity.manage budgetsmanage budgetsPlan, monitor, report on the budget and prepare set production budgets.build rapport with people from different cultural backgroundsbuild rapport with people from different cultural backgroundsUnderstand and create a link with people from different cultures, countries, and ideologies without judgements or preconceptions.plan digital marketingplan digital marketingDevelop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.communicate price changescommunicate price changesTransparent, straightforward and effective communication with all departments involved; clearly communicate about price changes and their possible consequences.