What skills does a eBusiness manager need?

A eBusiness manager needs 25 essential skills including digital data processing, problem-solving with digital tools, consumer goods industry, business intelligence, digital marketing techniques. Core competencies include .

Will AI replace eBusiness manager jobs?

The AI disruption score for eBusiness manager is 77/100 (very high risk). Some tasks may be automated but the role will evolve rather than disappear entirely.

Financial ServicesBusiness and administration professionalsISCO 2431

eBusiness manager

eBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.

European Skills Framework

Skills and knowledge areas required for this occupation based on European classification.

Essential (25)

digital data processingdigital data processingIdentify, locate, retrieve, store, organise and analyse digital information, judging its relevance and purpose.problem-solving with digital toolsproblem-solving with digital toolsIdentify digital needs and resources, make informed decisions on most appropriate digital tools according to the purpose or need, solve conceptual problems through digital means, creatively use techno...consumer goods industryconsumer goods industryThe consumer goods industry refers to a concrete economic sector that produce and sell goods to consumers for they direct consumption, enjoyment or use. Industry that covers a wide range of activities...business intelligencebusiness intelligenceThe tools used to transform large amounts of raw data into relevant and helpful business information.digital marketing techniquesdigital marketing techniquesThe marketing techniques used on the web to reach and engage with stakeholders, customers and clients.web based collaborative platformsweb based collaborative platformsOnline tools which facilitate communication and collaboration among Internet users in real time. Platforms with a range of functionalities created to facilitate organisational team work or promote pro...electronic businesselectronic businessAny business process that is implemented through a computer-mediated network. Mainly, it concerns the use of the Web, Internet, intranets to conduct businesses. It deals with, among others, business p...e-commerce systemse-commerce systemsBasic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.business strategy conceptsbusiness strategy conceptsThe terminology related to the design and implementation of major trends and aims which are taken by an organisation's executives, while keeping in mind its resources, competition and environments.electronic communicationelectronic communicationData communication performed through digital means such as computers, telephone or e-mail.ICT marketICT marketThe processes, stakeholders and the dynamics of the chain of goods and services in the ICT market sector.sales strategiessales strategiesThe principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.mobile marketingmobile marketingThe study of marketing which uses mobile devices as a communication channel. This approach can provide potential customers with personalised information (using location or time context) which promotes...plan marketing strategyplan marketing strategyDetermine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions ...implement marketing strategiesimplement marketing strategiesImplement strategies which aim to promote a specific product or service, using the developed marketing strategies.manage budgetsmanage budgetsPlan, monitor, report on the budget and prepare set production budgets.define technology strategydefine technology strategyCreate an overall plan of objectives, practices, principles and tactics related to the use of technologies within an organisation and describe the means to reach the objectives, taking into account an...perform business analysisperform business analysisEvaluate the condition of a business on its own and in relation to the competitive business domain, performing research, placing data in context of the business' needs and determining areas of opportu...create business process modelscreate business process modelsDevelop formal and informal descriptions of the business processes and the organisational structure by using business process models, notations and tools.plan digital marketingplan digital marketingDevelop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.track key performance indicatorstrack key performance indicatorsIdentify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.analyse business requirementsanalyse business requirementsStudy clients' needs and expectations for a product or service in order to identify and resolve inconsistencies and possible disagreements of involved stakeholders.implement sales strategiesimplement sales strategiesCarry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.develop online sales business plandevelop online sales business planGather relevant information and write a well-structured document providing the trajectory of a business project, adapted to an online environment.implement strategic planningimplement strategic planningTake action on the goals and procedures defined at a strategic level in order to mobilise resources and pursue the established strategies.

Optional (18)

sales argumentationsales argumentationTechniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.business requirements techniquesbusiness requirements techniquesThe procedures required to identify and analyse business and organisational needs.web analyticsweb analyticsThe characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.ICT sales methodologiesICT sales methodologiesThe practices used in the ICT sector to promote and sell products, services or applications such as SPIN Selling, Conceptual Selling and SNAP Selling.brand marketing techniquesbrand marketing techniquesThe methods and systems used in researching and establishing a brand identity for marketing purposes.business process modellingbusiness process modellingThe tools, methods and notations such as Business Process Model and Notation (BPMN) and Business Process Execution Language (BPEL), used to describe and analyse the characteristics of a business proce...mobility as a servicemobility as a serviceThe provision of mobility services through digital technologies enabling customers to plan, book and pay for their trip. It includes the offer of shared and sustainable mobility services tailored on u...information confidentialityinformation confidentialityThe mechanisms and regulations which allow for selective access control and guarantee that only authorised parties (people, processes, systems and devices) have access to data, the way to comply with ...publishing strategypublishing strategyThe methods, rules, media and tools of publishing content from content management systems in single sources or cross media.communicate with customerscommunicate with customersRespond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.creatively use digital technologiescreatively use digital technologiesUse digital tools and technologies to create knowledge and to innovate processes and products. Engage individually and collectively in cognitive processing to understand and resolve conceptual problem...use different communication channelsuse different communication channelsMake use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.measure customer feedbackmeasure customer feedbackEvaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.conduct search engine optimisationconduct search engine optimisationExecute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.build business relationshipsbuild business relationshipsEstablish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the orga...apply customer engagement strategyapply customer engagement strategyEngage customers with a company or a brand by employing several methods such as humanisation of the brand and social media usage. The initiative for engagement can come either from the consumer or the...make strategic business decisionsmake strategic business decisionsAnalyse business information and consult directors for decision making purposes in a varied array of aspects affecting the prospect, productivity and sustainable operation of a company. Consider the o...lead the brand strategic planning processlead the brand strategic planning processManage the strategic planning process of the brand as well as provide innovation and progress in the strategy planning methodologies and improvements for consumer communication in order to base innova...